With the beginning of the war, Ukrainian women took a course on naturalness and fell in love with military uniforms (Photo:depositphotos/Bumble Dee Alamy)
With the help of a stylist, NV has identified the main fashion trends to emerge in Ukraine over the past three months of full-scale invasion of Ukraine by Russia.
Less than three months of full-scale war have dramatically changed Ukrainians, not only on the inside but also on the outside: Our compatriots have changed their fashion tastes – mainly for practical reasons.
NV spoke with Yulia Savostina, stylist, fashion blogger and founder of the festival of Ukrainian things In Search of Made in Ukraine, and identified the top five fashion trends sweeping the country.
1. Khaki and military
Military realities have made khaki and military-style clothing a trend. Moreover, such clothes are becoming increasingly popular among civilians, because, as stylists explain, people who now wear military uniforms in public space have a powerful heroic role, and most Ukrainians seek to associate themselves with courage and strength.
“Our military pixel (camouflage pattern) is now at the top of popularity and in absolute trend, as is the khaki color,” says Savostina.
“All men want a ‘fleece jacket like Zelensky’s’ and are ordering trainers from Italy like the president’s. This is not an issue of pea-cockery, but about the desire to bring victory closer.”
The stylist claims that the military trend has been seen on the world catwalks for the last few years, but really began to go mainstream just as the war began.
2. Memes and yellow blue
In early March, the U.S.-based Pantone Color Institute chose the new main colors of 2022 – the colors of the Ukrainian flag “free” blue and “energetic” yellow. The global fashion industry reacted immediately, and the yellow and blue palette adorned the new collections of the French fashion houses Balenciaga and Lanvin, as well as the vast majority of Ukrainian clothing…
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