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Nine Tips to Follow Using Virtual Assistants to Grow Your Social Media Presence

Newsweek Expert Forum members share industry insights.

With business growth comes the need to maximize social media efforts to increase efficiency and elevate the organization’s online standing. One way to do this is by hiring a virtual assistant to take on social media tasks, such as scheduling posts or communicating with stakeholders online, thereby freeing up time for employees to work on other business initiatives.

Though virtual assistants are fast becoming a simple solution for offloading noncritical tasks, managers must be careful given the importance that’s placed on social media today. A skill mismatch or improper training can do more harm than good in the long term. Below, 10 members of Newsweek Expert Forum share recommendations for managers to keep in mind as they use virtual assistants to grow their business’ social media presence.

1. Ensure Clear and Consistent Communication

Social media is a must-have for most businesses today. Social media content creation really is a team effort, consisting of multiple people. The key is to make sure the team works well together. This is vital whether the team is in the office with you or virtual. Ensure that there is clear and consistent communication and that team members understand your social media objectives. – Elliott Smith, The Ohana Addiction Treatment Center

2. Conduct Quality Checks

Through lots of trial and error, we’ve found that the best way to utilize a team of virtual assistants to grow a company’s social media presence is by making sure a veteran or senior executive on the team always conducts a final quality check on content. Social media voices vary greatly from account to account and you need to make sure somebody who is immersed in the firm’s DNA is able to have the last say. – Priscila Martinez, The Brand Agency

3. Do Due Diligence

For iRock, we learned the hard way by losing money because we didn’t do research and just trusted someone who said they “know.” We now interview by checking into the background of the person or company and requesting proof of their success. Once we onboard them with information about our brand, we make sure they are able to speak in our voice. We also watch the results closely and give feedback often. Virtual assistants are now our go-to for social media support. – Nickquolette Barrett, iRock Development Solutions, LLC dba iRock Résumés

4. Find Someone Who Understands the Company

You know your company better than anybody else. Carefully choose who you decide to work with, aiming to try to find somebody who…

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