After Klondike confirmed that Choco Taco was getting chopped, people mourned the product online. Some tossed out ideas for how to bring it back.
The brand saw the outpouring of love for Choco Taco, it said, and decided to rethink the move.
“The overwhelming support for Choco Taco has certainly made us reconsider our long-term plans,” Klondike said in a statement emailed to CNN Business on Friday. “The team is working on a plan to bring it back, though it may take some time,” Klondike said.
But don’t get too excited.
“There are currently no definite timelines for bringing the Choco Taco back,” Klondike noted.
Klondike originally said that it was discontinuing Choco Taco because of “an unprecedented spike in demand across our portfolio.” Lots of companies have slimmed down their portfolios or menus during the pandemic to help meet demand for more popular items.
But some people didn’t buy the explanation. They thought the whole thing was a stunt, and that Klondike was never planning to kill the Choco Taco — just create enough buzz to make sure it was well-received when it inevitably came back.
The brand reiterated in a statement to CNN Business Friday. “The discontinuation was a result of complex production challenges and not a stunt,” Klondike said.