Hockey Canada is losing more major sponsorships ahead of the 2022-23 season due to continued concerns from companies about the federation’s handling of sexual assault allegations.
The flight of sponsors comes as Prime Minister Justin Trudeau on Thursday warned that Hockey Canada’s refusal to take the matter seriously could spur efforts to “get rid” of the organization.
In the last 24 hours, Telus, Tim Hortons and Scotiabank have all confirmed they will pull support for men’s hockey programs in the upcoming season.
“We are deeply disheartened by the lack of action and commitment from Hockey Canada to drive necessary cultural change,” a spokesperson for Telus wrote in the latest statement.
“TELUS will not be sponsoring Hockey Canada’s men’s hockey programs for the 2022-23 season, including the upcoming World Juniors tournament. We remain passionate fans and supporters of the sport of hockey and stand committed to enabling systemic change to make hockey safe for all.”
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Tim Hortons, Scotiabank cut Hockey Canada sponsorships for 2022-23 men’s programs
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As the backlash continues to grow, Prime Minister Trudeau slammed Hockey Canada leadership as he walked into a cabinet meeting on Thursday.
“Hockey Canada has completely lost the confidence of Canadians,” he said.
“The longer it takes (Hockey Canada) to realize that, the more difficult it’s going to be, not just for them, which is fine, but for kids in hockey, for juniors, for people who rely on that organization to play the sport they love and to have winter activities this winter.”
Trudeau added that it is “inconceivable” that Hockey Canada leadership continues to “dig in.”
“It’s not like there’s something extraordinarily special about the people at Hockey Canada that means they are the only people in the country that can run an…
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