People across North America are throwing support behind and buying up merchandise — including T-shirts and headbands — from a brewery owned by the family of a Colorado Springs army veteran who was one of two people who took down a shooter at a club last Saturday.
Richard and Jessica Fierro were celebrating a birthday at Club Q in Colorado Springs with their family and friends when a shooter attacked patrons enjoying a drag show.
The Fierros own Atrevida Beer Co., a brewery celebrated for its beer and as Colorado’s first Latin-owned brewery, with a female head brewer.
The company catchphrase, “diversity on tap,” was emblazoned on merchandise long before the family ended up at the centre of a shooting that left five dead and dozens injured at Club Q.
On Wednesday night, people flocked to the front door of the business despite the fact it was closed.
Others are screenshotting T-shirts that read, “Atrevida Beer Co. Mucho Mucho Amor,” and urging others to buy out the brewery’s online merch to show love for Richard Fierro, a 15-year army vet who sprung into action to save lives.
The veteran hero who subdued the gunman at Club Q owns an award-winning Brewery called Atrevida Beer in Colorado. It has a merch shop and gift cards. Wouldn’t it be a shame if we bought every single thing they had in their entire inventory?
‘It was terrifying’
Fierro is one of two people police are crediting with saving lives by subduing the alleged 22-year-old shooter, who police say was armed with multiple firearms, including an AR-15-style semiautomatic rifle, at Club Q on Saturday night.
What was supposed to be a joyous family night turned “horrific.”
“It was absolute havoc. It was terrifying,” Jessica Fierro wrote on Atrevida’s social media pages.
The Fierros’ daughter, Kassy, lost her 22-year-old boyfriend, Raymond Green Vance, who was fatally shot.
“[Rich] was covered in blood. Everyone is recovering, thankfully. No one. NO ONE should ever have to witness bloodshed like this,” reads a post on the Atrevida website.
Hundreds of people have left hearts and supportive comments on images of the Fierro family decked out as superheroes in happier times. Fay Coyte wrote: “When your family — and community — needed him, your Richard really was Superman….