Fitbit vs Apple Watch – which fitness tracker should you buy this Black Friday?

Fitbit vs Apple Watch

When choosing a new fitness tracker, the decision often boils down to one key contest: Fitbit vs Apple Watch. The two mammoth brands have been at the top of the tracker game for years and, though the likes of Garmin and Whoop also boast some of the best fitness trackers (opens in new tab) on the market, the pair remain two of the biggest names in the wearable space. 

But, with Black Friday Apple and Fitbit sales in full swing, and people looking to upgrade, which one should you pick to take pride of place on your wrist? Unfortunately, there’s no simple answer to that question. Instead, you have to consider your health and fitness goals, what you plan to use the tracker for, and the metrics you value most to determine which brand wins.

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