When choosing a new fitness tracker, the decision often boils down to one key contest: Fitbit vs Apple Watch. The two mammoth brands have been at the top of the tracker game for years and, though the likes of Garmin and Whoop also boast some of the best fitness trackers (opens in new tab) on the market, the pair remain two of the biggest names in the wearable space.
But, with Black Friday Apple and Fitbit sales in full swing, and people looking to upgrade, which one should you pick to take pride of place on your wrist? Unfortunately, there’s no simple answer to that question. Instead, you have to consider your health and fitness goals, what you plan to use the tracker for, and the metrics you value most to determine which brand wins.
Not only this, but you’ve also got to pick which Fitbit or Apple Watch you want, with different models and generations offering varying degrees of detail in their health and fitness feedback (not to mention catering to a range of budgets).
To help you make your mind up, we’ve considered the features, workout-tracking credentials, design and battery life of the Fitbit and Apple Watch models available to deliver a final verdict on which one wins this high-tech battle royal. So, read on to find out which brand is right for you. Or, if you’re still looking for a new fitness companion, have a scroll through our round-up of the best Black Friday fitness deals for 2022.
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What models are available?
There’s a huge range of Fitbit fitness trackers and smartwatches available, from the sports-focused Fitbit Charge 5 to the all-singing Fitbit Sense. In contrast, Apple has just four models – the 3, SE, 6 and the new Apple Watch Series 7.
While all of the models in Apple’s range have the same squarish, chunky look, you’ll find more variety among Fitbit’s catalogue of models. Some, like the Charge 5 above, are thin, discreet bands, while others like the Sense have larger, square-shaped clock faces more reminiscent of the Apple Watch.
Wearable analyst Leo Gebbie from Connected Devices told Live Science that, historically, Fitbit and Apple targeted different areas of the fitness industry.
“The Apple Watch was positioned as an exclusive premium-tier device offering a powerful user interface and third-party app support, whereas Fitbit offered a range of more affordable fitness trackers and smartwatches backed up by a well-established brand,” he said.
“However, Apple has diversified its offering over time,…
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