Entertainment

William and Kate tuck into vegan burgers in new campaign

The Prince and Princess of Wales eat vegan burgers (c) Alison Jackson for Green Cuisine

The Prince and Princess of Wales are seen eating vegan burgers in a new advertising campaign.

The Prince and Princess of Wales eat vegan burgers (c) Alison Jackson for Green Cuisine

A new advertising campaign for Birds Eye to promote Veganuary features the royal couple tucking into the brand’s Green Cuisine while reading Prince Harry’s memoir ‘Spare’.

The ‘Veganuary Reimagined’ series features doppelgangers of King Charles and Queen Consort Camilla as well as Prime Minister Rishi Sunak and his family enjoying the plant-based dishes as the centrepiece of their mealtimes.

Birds Eye Green Cuisine has partnered with the award-winning artist and photographer Alison Jackson to ‘turn the vege-tables’ on some of the nation’s most recognisable figures.

Jackson said: “My work is all about bringing the imagined private lives of public figures to light through art. It is that peep behind the door we all want to see. With my ‘Veganuary Reimagined’ series it is easy to imagine that King Charles and Queen Camilla would want to add more plant-based options to their diets, particularly given his quest for more environmental consciousness.

“Or that the Prime Minister would gather for a meat-free dinner with his family to embrace Veganuary as he takes a break from running the country. Or how William and Kate would want to enjoy a moment to themselves for a plant-based brunch in bed and a break from busy schedules.”

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