- Donald Trump has returned to Facebook and YouTube and is extending his campaign for the 2024 GOP presidential election.
- This could be bad news for his own social media platform, Truth Social.
- Trump may choose to use other social media sites, like Twitter, to communicate with supporters and raise money for his campaign
Former President Donald Trump‘s return to Facebook could spell trouble for his social media platform, Truth Social, as the Republican ramps up his campaign for the 2024 GOP presidential nomination.
Trump announced his official return to Facebook on Friday with an all-caps post that declared, “I’M BACK!” but he has continued to use his own social media to communicate with supporters.
The former president’s new post on Facebook comes ahead of his first 2024 campaign rally, which will take place in Waco, Texas on March 25 as he begins his push to win his party’s nomination a third time.
YouTube also reinstated Trump’s channel on Friday and his suspension from Twitter was lifted in November 2022 following its purchase by billionaire Tesla CEO Elon Musk.
Though Trump has so far made no indication that he’ll start tweeting again, his reinstatements could spell trouble for Truth Social and the former president may be tempted by the more prominent social media sites’ reach and the potential benefits to fundraising.
Some on social media suggested that he would return to Twitter and predicted disaster for Truth Social.
“It should come as no surprise that Trump’s returning to all mainstream social media platforms given his looming felony indictment(s)… he is desperate. He knows Truth Social is a failure,” tweeted entrepreneur William LeGate.
Rick Wilson, founder of the conservative Lincoln Project, wrote that “Donald Trump is secretly delighted by the collapse of TruthSocial.”
“Why hassle with that when the major networks are all letting him back on with no real consequence, cost, or restriction,” Wilson said.
Trump currently has an exclusivity deal with Truth Social that means he must share all his social media communications on the platform first and “may not make the same post on another social media site for 6 hours,” according to SEC filings.
However, reports suggest that Trump is considering not re-signing the deal, which will expire in June. That would mean he’d be free to post what he wants on other sites first.
Ending that agreement, along with opportunities presented by other platforms, could spell trouble for Truth Social.
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