Consider us influenced.
Is TikTok the ultimate beauty influencer? With its unwavering ability to catapult a beauty product, new or old, to viral success, it sure feels like it. One could argue that if you’re looking for a second opinion on lipstick or an in-depth review of a new foundation, you may even head to TikTok’s search bar before you go to Google. In fact, the app has influenced more of our recent beauty buys more than we’d like to admit. (Apologies to our wallet.)
Though cult-loved products like Dior’s Lip Glow Oil and the Dyson Airwrap seem to have serious staying power on TikTok, 2023 is welcoming a new class of viral beauty products that are already set to become some of the best-selling products of the year. From drugstore dupes to old favourites reimagined, scroll on for our ongoing list of the best viral TikTok beauty picks of 2023 so far.
Makeup by Mario Surreal Skin Foundation
Makeup By Mario has mastered the art of a skin-like foundation that is luminous, blendable, and TikTok-approved—and it’s the brand’s first foundation release. ICMYI, we’re talking about the viral SurrealSkin Liquid Foundation. It’s so good that it even OG beauty gurus like Huda Kattan are major fans.
Huda Beauty Easy Bake Loose Baking & Setting Powder
Speaking of Huda, did you ever think you’d be setting your makeup with pink powder? Maybe not, but makeup tutorials featuring Huda Beauty’s Easy Bake Loose Baking & Setting Powder sure make a convincing case. Not only does this formula provide a long-lasting airbrushed finish, but the pink hue really brightens the complexion. Bonus: it leaves behind a gorgeous soft glow underneath the eye.
Fenty Beauty Invisimatte Instant Setting + Blotting Powder
Leave it to Rihanna to make a single beauty product go viral in seconds. Remember that moment during the 2023 Super Bowl halftime show when RiRi paused her performance for a quick makeup touch-up? Fenty Beauty’s Invisimatte…
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