Another groundbreaking generative artificial intelligence tool from the company behind ChatGPT unveiled Thursday is expected to accelerate the proliferation of deepfake videos and have implications for virtually every industry.
Sora, an AI application that takes written prompts and turns them into original videos, is already so powerful that one AI expert says it has him “terrified.”
“Generative AI tools are evolving so rapidly, and we have social network — which leads to an Achilles heel in our democracy and it couldn’t have happened at a worse time,” Oren Etzioni, founder of TruMedia.org, told CBS MoneyWatch. The nonprofit organization dedicated to fighting AI-based disinformation in political campaigns focuses on identifying manipulated media, including so-called deepfake videos.
“As we’re trying to sort this out we’re coming up against one of the most consequential elections in history,” he added, referring to the 2024 presidential election.
Sora maker OpenAI shared a teaser of its text-to-video model on X, explaining that it can instantaneously create sophisticated, 60-second-long videos “featuring highly detailed scenes, complex camera motion and multiple characters with vibrant emotions.”
The tool is not yet publicly available. For the time being, OpenAI has restricted its use to “red teamers” and some visual artists, designers and filmmakers to test the product and deliver feedback to the company before it’s released more widely.
Safety experts will evaluate the tool to understand how it could potentially create misinformation and hateful content, OpenAI said.
Landing soon
Advances in technology have seemingly outpaced checks and balances on these kinds of tools, according to Etzioni, who believes in using AI for good and with guardrails in place.
“We’re trying to build this airplane as we’re flying it, and it’s going to land in November if not before — and we don’t have the Federal Aviation Administration, we don’t have the history and we don’t have the tools in place to do this,” he said.
All that’s stopping the tool from becoming widely available is the company itself, Etzioni said, adding that he’s confident Sora, or a similar technology from an OpenAI competitor, will be released to the public in the coming months.
Of course, any ordinary citizen can be affected by a deepfake scam, in addition to celebrity targets.
“And [Sora] will make it even easier for malicious actors…
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