Fashion

How to Choose Blush: The Best Viral Blush for Every Skin Type and Tone

How to Choose Blush: The Best Viral Blush for Every Skin Type and Tone

Photography courtesy of launchmetrics.com/spotlight

Use these tips to shop the best TikTok-viral blush.

From stay-all-day cheek stains and subtle powders to blendable liquid and cream formulas, there is no one way to wear blush, but there are a few things to consider when trying to find the best match for your skin tone and type.

For example, where those with dry skin may gravitate towards a cream blush with a melt-into-your-skin feel, oilier skin types may opt for a classic powder. Then, of course, there’s the shade range to think about. Do you need a more subdued hue for your fair skin? Or a rich rouge that packs a pigmented punch against deeper skin tones?

To help you choose the right blush for your complexion, we turned to none other than TikTok, where these seven blushes have gone viral — and for good reason. Notes app ready? Scroll on, folks.

Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain

We can confirm: Milk Makeup’s Cooling Water Jelly Tints are as fun to use as they seem on TikTok — and as long-wearing, thanks to their stain-like formula. We love these for a playful makeup look, perhaps on a sunny summer day when you’re in search of something sheer that won’t budge but isn’t too cake-y or bold. Plus, it’s got a cooling sensation that feels refreshing on the skin and hydrates dry skin types.

Though there are only four shades to choose from — poppy pink “Burst,” coral orange “Spritz,” rouge “Chilli” and berry plum “Splash” — this range covers your classic pink, orange, red and purple hues with options for all skin tones that can be built up or played down. The more you apply, the more the colour intensifies, so it’s totally up to you.

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Saie Dew Blush


Saie’s Dew Blush is a reliable option for a just-pinched flush of colour on the cheeks that’s got a lightweight, natural finish. The liquid-cream formula and doe foot applicator allow the product to be easily blended, so it’s subtle enough for everyday use. Across eight shades, these blushes lean more muted than intense, so they’re beginner-friendly, too.

We’d recommend shades like cool pink “Baby” and soft “Rosy” for lighter complexions, while berry “Dreamy” and terracotta “Spicy” may be best suited for melanin-rich skin.

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Rare Beauty Soft Pinch Luminous Powder Blush


Love glowy cheeks that glisten? Rare Beauty’s newly launched Soft Pinch Luminous Power…

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