When looking for love online, first impressions can make or break a potential match. A new survey, which sheds light on what stops people from swiping right on dating app profiles, has only proven this further.
Forbes Health polled 1,000 adults from across the U.S. who have used a dating app within the last year to learn all about the biggest “icks” that turn people off on dating app profiles.
Defined as “a sudden feeling of disgust or dislike, often in response to the actions of another person,” icks are crucial in guiding users’ decisions to swipe left or right. The survey offers a revealing look at what makes a dating profile appealing—or not.
The Top ‘Icks’ to Avoid
When asked which qualities in a dating app profile would make users more likely to not match with someone, the top turnoffs were clear.
Negativity or bitterness in a bio ranked highest as 70 percent of respondents reported that they caught the dreaded ick from profiles that are all doom and gloom. This was followed by overly edited or filtered photos, which 63 percent of respondents said they disliked.
Profiles that emphasize material possessions too much also caught the disdain of 62 percent of respondents, while profiles that appear to be lacking in effort or that exhibit poor grammar and spelling were also significant deterrents, with 60 percent of respondents labeling all three big icks.
“Dating apps are a normal part of modern-day dating, and why we swipe left or right does have common themes,” Railey Molinario, a relationship expert who provides couple’s coaching, told Newsweek. “There are a lot of factors we are looking for consciously and unconsciously that contribute to our decisions.
“When looking for a partner, we’re looking for someone we can trust and who aligns with our values, so a lot can be said about over-edited photos and negative bios.”
“First impressions do matter due to the primacy effect,” Mila Smith, a certified relationship and dating coach, told Newsweek. “When profile photos have been obviously filtered, cropped, or edited, anyone with an ounce of common sense will come to the same conclusion: the person behind the photos is trying to hide something.
“If you have been dating for a while, you’re certainly familiar with the feeling of disappointment when you’re expecting to meet someone for the first time, but the person who turns up looks nothing like their photos.”
The coach added that she always advises her clients to own whatever their perceived imperfections are and…
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