Meta’s Instagram has been blocking LGBTQ-related hashtags for months, according to reporting by User Mag. This was done under the company’s “sensitive content” policy as an attempt to restrict “sexually suggestive content.” The blocked hashtags included stuff like #lesbian, #gay, #bisexualpride, #transwomen and dozens more. Those hashtags don’t seem that sexually suggestive to me but, hey, what do I know.
The terms were hidden from both search and discovery for any users who had their sensitive content filter turned on. Teenage users have that filter turned on by default. When teens attempted to search these terms, they were directed to a blank page and a prompt from Meta to review the company’s “sensitive content” restrictions that hide “sexually explicit” posts.
User Mag’s reporting caused Meta to reverse course on these restrictions, after having been in place for months. The company called it a simple mistake and said that “it’s important to us that all communities feel safe and welcome on Meta apps, and we do not consider LGBTQ+ terms to be sensitive under our policies.”
The restrictions occurred after the company started hiding topics from teens as part of a larger “youth and well-being” privacy update. This was advertised as an effort to keep kids away from content that promoted self-harm. It’s worth noting that heterosexual content, even stuff that showed couples engaged in romantic activities, weren’t restricted in any way, according to User Mag.
“A responsible and inclusive company would not build an algorithm that classifies some LGBTQ hashtags as ‘sensitive content,’ hiding helpful and age-appropriate content from young people by default,” a spokesperson for GLAAD said. LGBTQ creators have long suffered under Instagram’s content policies, often experiencing shadow bans and having their content labeled as “non-recommendable.”
While Meta says it was all a big misunderstanding, promising to get to the bottom of things, this is only one example of the company throwing marginalized communities under the bus. The company just changed its “Hateful Content” policy, adding language that seemingly allows folks to brazenly attack gay and trans people. The company says that it’s now fine to post “allegations of mental illness or abnormality when based on gender or sexual orientation, given political and religious discourse about transgenderism and homosexuality.” It’s worth noting that the word…