Meghan, Duchess of Sussex, believes people want products that “bring them joy” amid times of financial hardship.
Meghan, Duchess of Sussex recently launched her own lifestyle brand
The former actress launched her As Ever lifestyle brand last week amid a tough economic climate, but she feels that there’s still a demand for her jams, teas and other items, and doesn’t currently need to worry about US President Donald Trump’s import tariffs as her products are all made in America.
She told Fortune magazine: “At the moment, all of our products are currently made in the US, so we don’t anticipate tariffs affecting us directly.
“But as we look at the larger context of how this is going to affect the consumer day to day, I’m very grateful that in part of the conception of this brand, I wanted to create products that look more prestige, but are more accessible and affordable.
” I think during any time of recession, people still want to find creature comforts, items that can bring them joy.
“You’ll see the bulk of our SKUs are under $20. From our standpoint, certainly for me, even in the expansion of the brand, things should still feel accessible.”
The 43-year-old duchess has always been interested in things that look good but don’t cost too much.
She said: “At its conception, I had thought about the interest that people seem to have in my fashion, for example, what I would wear.
“I think there’s a parallel here, always the ‘high-low.’ I always loved things that present beautifully, but didn’t break the bank.”
The former ‘Suits’ star launched her first business when she was just 11 years old, making hair scrunchies at home.
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