‘Thunderbolts’ is the “first and best example” of Marvel’s new strategy, according to Bob Iger.
Bob Iger has discussed Marvel’s long-term plans
The new superhero film stars the likes of Florence Pugh, Sebastian Stan, Geraldine Viswanathan, and Julia Louis-Dreyfus, and Bob – the CEO of Disney – believes the movie reflects the long-term direction of the Marvel Cinematic Universe.
The 74-year-old media executive said during an investor call: “We all know that in our zeal to flood our streaming platform with more content, that we turned to all of our creative engines, including Marvel, and had them produce a lot more.
“We’ve also learned over time that quantity does not necessarily beget quality.”
Marvel enjoyed an impressive run of success between 2008’s ‘Iron Man’ and 2019’s ‘Avengers: Endgame’. But since then, Marvel’s successes have become more sporadic, and the company has learned some important lessons because of recent flops.
Bob said: “Frankly, we’ve all admitted to ourselves that we lost a little focus by making too much.
“By consolidating a bit and having Marvel focus much more on their films, we believe that will result in better quality.”
The Disney boss is confident that ‘Thunderbolts’ will herald a new era for the Marvel Cinematic Universe.
He explained: “I think the first and best example is ‘Thunderbolts’. I feel very good about that.”
Meanwhile, Florence Pugh recently admitted that she loves the…
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