If you weren’t paying close attention to Apple‘s WWDC 2025 keynote, it was easy to miss one of the more notable stories out of the event. For a conference where it aims to show itself as an innovator, this year Apple looked like it was out of new ideas. Whether it was digging up old design concepts or sherlocking even more third-party apps, we saw a company dependent on the work of others. But nowhere was that dependence more striking than the one Apple now has with OpenAI.
For many of the new Apple Intelligence features the company announced on Monday, it was quick to note users could turn to OpenAI’s models, instead of its own in-house systems, to carry out a task. Don’t like the portraits of your friends Image Playground is generating? ChatGPT can help. How about the analysis offered by Visual Intelligence? If Apple’s model isn’t doing it for you, ChatGPT can assist there, too.
Those are just two examples. There are others. OpenAI’s models are also available through the updated Shortcuts app, and, perhaps most notably, in the new version of Apple’s Xcode app development suite. In fact, according to Engadget managing editor Cherlynn Low, who was on the ground in Cupertino, the news that ChatGPT would come built directly in Xcode got one of the loudest cheers of the presentation.
It all felt like an admission by Apple that its own AI models, even the more private, on-device one it would make available to developers through a new framework, aren’t up to snuff. Apple’s dependence on OpenAI is not new. ChatGPT has been an integral part of Apple Intelligence since the start, but what is surprising is how much deeper that dependence has become.
Before Monday, we all knew the company was behind in the AI race. At WWDC 2025, Apple offered few reassurances it would catch up anytime soon. For instance, it had almost nothing to say about the more personalized Siri it previewed at last year’s conference.
“As we’ve shared, we’re continuing our work to deliver the features that make Siri even more personal,” said Craig Federighi, the company’s senior vice president of software engineering. “This work needed more time to reach our high-quality bar, and we look forward to sharing more about it in the coming year.”
The time frame of “in the coming year” would suggest the new Siri may not arrive before the start of 2026 at the earliest. Six months to a year is an eternity in the tech world, especially when Apple’s competitors are moving so quickly.
As if to punctuate things,…