Meta deletes 10 million Facebook accounts for spam and fake content

Facebook, being a platform used by billions, is flooded with all kinds of accounts. However, not all of them are genuine. Many are bots that often hijack comment sections, posting the same messages repeatedly. There are also accounts that have built their entire follower base by sharing content originally created by others. 

Meta seems to have realized the platform needs some cleaning, and it has announced that a staggering 10 million accounts were deleted in the first half of 2025 alone. The purge, it seems, is far from over.

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META ADDS TEEN SAFETY FEATURES TO INSTAGRAM, FACEBOOK

What you need to know about Facebook’s recent account removals

Meta says it deleted around 10 million accounts in the first half of 2025, mostly for impersonation, spam behavior and fake engagement. This is part of a broader effort to promote original content and clean up the platform and prioritize original content. The accounts were taken down for impersonating large content producers, according to the company, which shared the update in a blog post aimed at creators. 

WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

The crackdown is part of a broader initiative “to make Feed more relevant and help authentic creators break through,” with Meta starting by “cracking down on spammy content.” 

In addition to the 10 million impersonator accounts, the company says it took action on around 500,000 accounts engaged in spammy behavior or fake engagement. The company is also enforcing stricter policies to cut down on what it calls unoriginal content. It defines this as posts that repeatedly reuse or repurpose another creator’s work without giving credit.

Facebook login on a smartphone    (Kurt “CyberGuy” Knutsson)

Meta is pushing for uniqueness

Meta says it’s not targeting creators who participate in trends or remix existing content. What matters is whether they add something original to the mix. The company encourages reaction videos, commentary and other transformative uses of content. 

But accounts that repeatedly repost others’ work without permission or meaningful changes will face consequences. These actions include…