If there’s one thing Gen Z respects, it’s someone who knows how to own their lane.
Hailey Bieber
Hailey Bieber does it with the calm confidence of a Lagos socialite arriving at a wedding late enough to make an entrance, but early enough to secure the best table.
Whether she’s walking the streets of Los Angeles in an oversized blazer, front row at Paris Fashion Week, or promoting her beauty brand, Rhode, she is rarely just “wearing clothes.”
She is sending a message.
The It Girl Marketing
In a world where trends die faster than they go viral, becoming and staying an “It Girl” is difficult than you think – talent is good, but strategy is better.
Hailey Bieber’s reign is not just about good genes and a famous last name.
It’s a whole course in brand positioning, market timing, and cultural relevance.
For Bieber, the oversized blazer is more than a fashion choice; it’s her unofficial coat of armour – powerful, commanding, and impossible to ignore.
By pairing these exaggerated silhouettes with micro-shorts, slip dresses, or even sweatpants, she has created a uniform that’s both polished and approachable.
This is what I call smart business. Her looks are aspirational yet accessible.
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