Vance pushes rebranded tax cuts package as Trump shifts messaging strategy

Vice President JD Vance is heading to another crucial battleground state on Thursday, as part of his ongoing promotion of the sweeping GOP-crafted domestic policy package that narrowly passed through the Republican-controlled Congress earlier this summer.

But Vance’s stop at a steel fabricating facility in Wisconsin comes as his boss, President Donald Trump, is urging Republicans to rebrand their efforts to sell the massive tax cuts and spending measure, which polls indicate isn’t popular with Americans.

The vice president will speak at a steel fabrication facility in La Crosse, Wisconsin. And he’ll also sit down for an interview with Fox News’ Will Cain, with much of what Vance says running at 4pm ET on “The Will Cain Show.”

He has promoted the measure, known as the One Big Beautiful Bill Act, over the past month during stops in his home state of Ohio, Pennsylvania and Georgia. All four states will hold crucial contests in the 2026 midterm elections, when the GOP aims to hold its House and Senate majorities.

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“President Trump is the chief messenger for the ‘Working Class Family Tax Cuts’ and Vance is his traveling salesman,” a longtime Trump adviser told Fox News on Thursday.

And freshman Republican Sen. Bernie Moreno of Ohio, who’s close with Vance, told Fox News that “other than President Trump himself, there is no more effective messenger for the White House’s agenda than Vice President Vance. He led the fight in passing the Big Beautiful Bill, fought against the swamp to ensure every single one of the President’s cabinet nominees was confirmed, and dismantles liberal media lies on a daily basis.”

Vance’s efforts are part of a larger sales campaign so far this summer by Republicans to promote the package, which Trump signed into law at the White House on July 4.

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Trump for months has touted his Big Beautiful Bill, but at a Cabinet meeting on Tuesday seemed to acknowledge the difficult sales job he and his party face.

“I’m not going to use the term great, big, beautiful – that was good for getting it approved, but it’s not good for explaining to people what it’s really about,”…