Apple, Ulta, Lowe’s & More

Labor Day weekend isn’t just about the last cookouts and beach days of summer. It’s also one of the biggest shopping holidays of the year. In 2025, retailers (like Amazon and Lowe’s) are rolling out deep discounts across home, fashion, tech, beauty and more. Whether you’re refreshing your bedroom with a new mattress, upgrading your earbuds or getting ahead on fall essentials, these Labor Day sales are some of the best prices you’ll find until Black Friday.

I’ve covered deal events at NBC Select for over five years (check out some of my favorite products here), and this is one of the few weekends where discounts on big-ticket items like appliances and mattresses rival holiday pricing. I only recommend deals that are at least 20% off and have a 4.0-star or higher average rating. Here are the best sales happening now.

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Apple’s latest AirPods 4 are designed with shorter stems and a more sculpted bud (compared to previous models) for a secure fit. You can also either listen with active noise cancellation or transparency mode, if you want to stay aware of your surroundings. The wireless earbuds last up to 30 hours with the charging case and are built to handle sweat and water.

Any screen can be a streaming hub with the Fire TV Stick 4K. It plugs into any HDMI port and gives you access to movies, shows, music and even gaming. It even has an Alexa-enabled remote so you can search by voice.

I keep this 24-ounce stainless steel tumbler on my desk and at home to encourage me to stay hydrated. It comes with a large handle for carrying and a silicone straw lid that’s dishwasher-safe. It also fits into car cupholders, so it’s a super reliable water bottle for commuting or traveling.

These ultra-lightweight open earbuds sit outside your ear, allowing you to be alert to your surroundings. NBC Select editorial director, Lauren Swanson, loves these earbuds and others from Shokz. “I’ve worn Shokz for every marathon that I’ve run, but they’ve also transitioned to be my everyday earbuds, too,” says Swanson.

This pillow is built for travelers who want real neck support on the go. Made with memory foam that molds to your jawline, it includes an adjustable chip strap and raised sides to keep your head from tilting. Plus, the fabric is made from recycled materials.

This is a pre-shampoo treatment that helps repair and strengthen damaged hair, according to the brand….