Mary Kay’s iconic pink Cadillac goes electric with Cadillac Optiq

Nearly 60 years ago, Mary Kay Ash was turned away by a car salesman who refused to sell her a car without a man’s signature. That moment became the catalyst for a legacy, one powered by determination, lipstick, and eventually, horsepower. 

Now, the iconic Mary Kay pink Cadillac is entering a bold new chapter: electric mobility. Mary Kay is offering its top-performing sales reps a fully electric Cadillac Optiq wrapped in a custom “pink pearl” finish. It’s the first time the company’s legendary incentive vehicle is going fully electric, and it’s turning heads while staying true to its roots.

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A statement in pink (and green)

In a press release, CEO Ryan Rogers, grandson of founder Mary Kay Ash, called the move a tribute to the company’s past and a leap into the future:

“With the introduction of the all-electric OPTIQ, we’re honoring that iconic legacy while driving into a transformative future-one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.”

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It’s not just a change in drivetrain. It’s a shift in mindset and a signal that luxury, reward, and eco-consciousness can coexist without compromise.

The Cadillac Optiq grille and logo are seen up close. (Mary Kay)

Why the pink Cadillac still matters

Mary Kay pink Cadillacs are more than just a flashy ride. They represent achievement, empowerment, and recognition. Only the top 1% of the company’s sales force qualify. Even then, it’s not handed out lightly; recipients can choose a $900 monthly bonus instead. But 90% take the car. What makes these cars even more exclusive is that they’re leased for just two years. When the lease ends, they’re returned and repainted to the original factory color. That makes a true pink Cadillac a rare sight outside of Mary Kay circles. And yes, they’re beautiful. That pink pearl paint is exclusive, and few people outside the company ever get to drive one.

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