Skoda took Enyaq iV RS to arctic circle and came back with a world record

This is what happens when marketing people, who usually are locked up in their cubicles and are fed copious amounts of coffee, are let out and get a taste of freedom. Desire for publicity turns into adventure and that adventure ends with a World Record.

Days of family Skodas, reliable but unremarkable – and cheap – are truly gone. Skoda shed its image of the poor cousin and has been flexing its muscles for a while now. It has been successful at establishing itself as a good alternative to VW and it is trying to poach some customers from Audi.

But this Skoda went after a completely different kind of customer. Courtesy of Richard Meaden from Evo magazine, this green Enyaq iV RS went on a short holiday to Sweden which resulted in Guiness World Record for the longest car drift on ice. You can watch the short video right here:

While in the video it all looks nice and easy and very picturesque, it actually took a lot of work to get the result. Richard and his team needed 5 days of practice and 18 hours of drifting in total to eventually nail the 7.35km (4.56mi) record run. The 60-meter diameter circle on the frozen lake was completed 39 times in 15 minutes and 58 seconds at an average speed of 40km/h.

The Skoda Enyaq iV RS was completely stock except for the Michelin studded winter tires. The team managed to beat the previous record of 6.22kilometers that was set only a year ago by Wang Dongjang in a Subaru WRX STi.

Richard and Skoda go a while back, he set the speed record in a modified Octavia RS in 2011. His 600hp Octavia became the fastest Skoda ever when it clocked 366km/h (227mph) at the Bonneville Salt Flats.

If you are in a market for an electric SUV and have spare €55,000 you may think you’ll be spoiled for choice. You can nab a VW ID.4 GTX or you can get the Audi Q4 e-tron 50 quattro. But if you have kids of school age, you’ll understand the importance of bragging rights and when it comes to that – it’s the Enyaq that has the kudos.

For a kid to know that Mom drives a world record beating car is priceless. Never mind the record is useless and no sane parent will ever attempt to replicate it – that’s not the point. There’s only one record holder and it comes in green and the world knows it.

Via