MSNBC tapped former CNN anchor
Ana Cabrera
to host its 10 a.m. hour, as the news channel reshapes its daytime lineup to focus on straight-news reporting instead of opinion and analysis.
Ms. Cabrera’s new show, “Ana Cabrera Reports,” will debut April 10, the network said Wednesday, filling what was an open time slot. Ms. Cabrera previously worked at CNN as an anchor and national correspondent. She left late last year after nearly a decade at the network.
The move is part of MSNBC President
Rashida Jones’s
strategy to rebuild the daytime lineup, labeled as MSNBC Reports, which includes
José Díaz-Balart,
Andrea Mitchell,
Chris Jansing
and
Katy Tur.
The 10 a.m. hour that Ms. Cabrera is about to take over drew 675,000 viewers in the first quarter, according to Nielsen data provided by the network. That is more than the 620,000 that CNN drew in the same time slot but less than Fox News’s 1.6 million. In the 25-54 age demographic, MSNBC is underperforming its rivals, averaging 73,000 viewers for the 10 a.m. hour, compared with 108,000 for CNN and 200,000 at Fox News, according to the data.
MSNBC parent NBCUniversal is a unit of
Comcast Corp.
Fox News parent
Fox Corp.
and Wall Street Journal parent
share common ownership. CNN’s parent company merged with Discovery Inc. to form
last year.
Cable news networks have seen their ratings drop from pandemic highs, but have received a boost from the recent indictment of former President
by a Manhattan grand jury for his role in paying hush money to a porn star on the eve of the 2016 election.
Both CNN and MSNBC have…
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