Dove Owner Unilever Faces U.K. Probe Into Environmental Claims About Household Products

The U.K.’s competition authority has launched a probe into environmental claims made by Dove soap owner Unilever, marking the start of what the regulator indicated could be a broader crackdown on greenwashing by consumer products makers.

The U.K. Competition and Markets Authority said Tuesday that it has started a formal investigation into the London-based company’s environmental claims about “a number” of its essential products including household cleaners and toiletries.