The consumer electronics industry has changed radically over the past two decades. AR/VR devices have come and gone and come again, smartphones have grown from filling our pockets to dominating our lives, and the tendrils of connected services now touch everything we touch.
Yet, for me, the most exciting to watch has been the development of technology that moves us. I mean that literally: cars and scooters and e-bikes and all the other wild and wonderful modes of transportation that have grown wings or wheels over the past few decades.
A love for all that stuff has always been at my core. Many moons ago, before my time as editor-in-chief of this site, I served as automotive editor. In the late 2000s, that mainly meant pondering what was happening in the world of Ford Sync or writing about flying car concepts that, today, are still very decidedly grounded.
An excellent perk was getting to drive many early EVs, though it didn’t always end well. In 2012, I made an aborted attempt to get from Portland to Seattle for an emissions-free Engadget Show episode. The poor Mitsubishi i-MiEV we’d borrowed wasn’t up to the task.
But then along came the Tesla Model S. At the time, I knew it would be significant. Everyone in the industry knew it would be significant, but it’s only in looking back more than a decade later that we can truly appreciate just how significant it was. In the rear view mirror, we can also see what a shame it is Tesla has barely moved the needle since.
A preview in Fremont
In the (long) lead-up to that car’s eventual late-2012 release, Tesla invited me out to a supposed grand reopening of its Fremont factory. The place was unbelievably massive and virtually empty. Tesla officials were proud to show off the numerous giant presses that would stamp out Model S components.
Other Tesla employees were dutifully feeding into those presses metal sheets, which came out the other end as flat as they went in. The presses were there and they were a-pressing, but the dies that formed the parts were absent. This event, like the many Tesla events to come, was somewhat lacking in substance.
Still, the time I spent chatting with Peter Rawlinson had a huge impact on me. Formerly of Lotus and Jaguar, Rawlinson was the chief engineer at Tesla at the time. He and I talked for ages about the advantages of low-slung battery packs and the torque behavior of electric motors. It’s all standard stuff these days, but back then, it was a fantastic opportunity for me…