FORT LAUDERDALE, Fla. (AP) — U.S. Sen. Rick Scott is spending millions to reach out to Florida’s Hispanic voters, a key voting group for his November reelection campaign that has grown to lean more heavily Republican.
Scott’s campaign said Wednesday it plans to spend about $700,000 per week for a series of radio, digital, TV and streaming-services ads in English and Spanish.
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Over the next several weeks, the campaign will release different ads aimed toward this key voting group, which has voted increasingly Republican in the past few election cycles. These ads will run in Miami, West Palm Beach, Orlando and Tampa — all which are major cities in Florida critical for his reelection campaign, Miami having the largest group of Hispanic voters.
The first TV ad was released Wednesday, with no mention of Debbie Mucarsel-Powell, a former U.S. representative from Miami running to unseat the senator.
U.S. Sen. Rick Scott, R-Fla., addresses attendees at the Republican Party of Florida Freedom Summit, Nov. 4, 2023, in Kissimmee, Fla. To continue holding his seat in Florida, Scott needs to appeal to key voter groups in the state. With a new series of ads rolled out by the senator, Scott is spending multiple millions to focus on the prominent Florida Hispanic voter group as part of this goal. (AP Photo/Phelan M. Ebenhack)
This week, Democrats have celebrated a glimmer of hope for this election cycle after the Florida Supreme Court approved an abortion-rights ballot initiative to be decided by Florida’s voters this November.
“In Florida, we understand how socialism suffocates the human spirit,” Scott said in the Wednesday morning ad. “That’s why I fight against the socialist agenda in Washington.”
Scott, like other Republicans, has often accused Democrats of leaning into socialism. This accusation has generally kept a rift between Democrats and Hispanic voter groups who escaped communist regimes in Cuba and Venezuela, which makes up a large portion of voters in Miami-Dade County. This traditionally blue county leaned red in the most recent midterm cycle, and it currently is Florida’s most populated county with more than 60% of its registered voters identifying as Hispanic.
Scott said last month that he puts a lot of effort into talking to Hispanic voters and finds that they care about the “same issues that everybody does,” like education, public safety and jobs.
“People that have…
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