Another day, another company tests Apple’s resolve. This time, it’s TikTok allegedly violating the company’s rules for apps, with the video platform seemingly allowing some users to purchase its coins directly from its website. TikTok has apparently given some iOS users the option to “Try recharging on tiktok.com to avoid in-app service fees” — namely Apple’s 30 percent commission on purchases.
According to photos shared on X (formerly Twitter) by David Tesler, co-founder of the app Sendit, TikTok is prompting users to save around 25 percent when purchasing coins (used to tip creators) thanks to lower third-party service fees. They can then use Apple Pay, PayPal or a credit or debit card to complete their transaction. It’s unclear why only some users have access to this circumnavigation; one hypothesis is the feature was turned on for individuals who previously purchased a large number of coins.
TikTok might get banned from the app store next week
Why? It looks like they’re circumventing apple fee by directing users to purchase coins via external payment methods pic.twitter.com/VG8ihvsRmv
— David Tesler (@getdavenow) April 30, 2024
Apple notably kicked Fortnite off its app store in 2020 after Epic Games introduced discounts on the game’s currency for anyone who directly purchased it. The incident set off a multi-year legal battle, with Apple reinstating Epic Games’ developer account in March after the European Union began looking into the situation. More recently, Apple has faced pushback from Spotify and rejected updates that would have displayed the music streamer’s pricing and allowed in-app plan purchases.