WWDC is always where we learn about the year’s biggest updates to Apple’s operating systems. Given that the iPhone is Apple’s most important product, it’s no surprise that iOS takes up a major chunk of the attention each June. WWDC 2024 is no exception, as Apple had a ton of new features and updates to go over, many of which concerned AI (or Apple Intelligence, as the company is calling it).
Apple Intelligence
Apple Intelligence is all over iOS 18, as well as iPadOS 18 and macOS Sequoia. Apple is using a blend of its own tech and capabilities powered by OpenAI (as was widely expected). ChatGPT will be integrated into Apple Intelligence too.
As part of this new era, Siri is getting a major overhaul. The voice assistant will be able to get much more done as it will be more deeply integrated into your apps and have more contextual awareness. You’ll be able to use Siri for things like photo editing, rewriting emails and prioritizing notifications. There’s the option to type your Siri commands as well, which is a nice accessibility upgrade.
The language models will be able to rewrite, proofread and summarize text for you in apps such as Mail, Notes, Safari, Pages and Keynote, as well as third-party apps. Image generation will be available too in sketch, illustration and animation styles — so you won’t be able to generate realistic images using Apple’s tech. Image generation is built into apps such as Notes, Freeform and Pages.
You’ll be able to use natural language prompts to search for photos of certain people. There’s also the promise of more intelligent search in the browser and (at long last!) transcriptions of calls and Voice Memos to catch up to a feature Pixel devices have had for a while.
Although Apple Intelligence will pull from your personal information to make sure the systems are applicable to you, it will be aware of your personal data without collecting it, according to Apple software engineering SVP Craig Federighi.
Apple is employing a blend of both on-device and cloud-based AI processing. Your iPhone will handle as much of the legwork locally as it can, with more complex operations being sent to Apple’s processing centers. That raises some questions about privacy, one of Apple’s central selling points to would-be customers (especially after Apple openly took digs at rivals that use cloud servers for data processing), but Federighi gave some answers to those.
For one thing, the company has established something called Private Cloud Compute….