Eva Mendes and Raye feature in Stella McCartney’s fall campaign.
Stella McCartney has launched her brand’s new campaign
The Hollywood star and the award-winning musician have both been chosen to star in the luxury fashion brand’s latest campaign, which reinforces the environmental manifesto behind the brand.
The campaign aims to showcase the brand’s passion for the planet and cruelty-free practices in fashion.
In the campaign imagery, Eva and Raye are seen posing side by side with a stallion and a polar bear.
Designer Stella McCartney – who is the daughter of Beatles legend Sir Paul McCartney – chose to work with Eva due to her strong voice and support for immigrants, women and children, according to WWD.
Meanwhile, Raye was chosen to feature in the campaign as she represents a voice for the injustices in the music industry, feminism and the environmental crisis.
Previously, Stella said that the fashion industry is “killing Mother Nature” due to its practices.
The 53-year-old designer bemoaned the lack of regulations and restrictions in the fashion industry.
Stella told Vogue: “Our house is on fire. As one of the most polluting industries in the world we are at breaking point and it’s never been more critical for us to come together and act. This isn’t just a fashion fad. This is an issue that every industry is facing, but the major issue with our industry is that we have never been policed.
“There are no regulations, guidelines or restrictions in place that stop brands from working in the way they have always worked and that is ultimately what is killing Mother Nature at an alarming rate.”
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