If you’re a fan who counts down the days to upcoming movie releases for your favorite characters, you may also be a big fan of movie trailers. So, you may be quite angry if you believe you’ve stumbled on a secret movie trailer on YouTube that looks like the real thing, only to discover artificial intelligence duped you.
Although people have been creating fake movie trailers for quite a while and releasing them on platforms like YouTube, readily available artificial intelligence apps make the process far easier. A recent fake AI movie trailer for the James Bond movie franchise – that appeared to show Henry Cavill as the new Bond character – became quite popular, generating almost 4 million views in two weeks.
However, the trailer was a fake from KH Studio. Judging from the comments on YouTube, its quality was more than good enough to dupe many viewers who thought they were viewing the real thing. Because it generated so many views, other creators are sure to look to do something similar.
Movie screen in a movie theater (Kurt “CyberGuy” Knutsson)
Why fake AI movie trailers scare Hollywood
AI technology played a key role in the recent labor talks in Hollywood between studios and the actor’s and writer’s unions. The union members wanted guarantees about how studios would use AI that would protect their jobs and creative rights.
The fake movie trailers highlight some of the biggest fears of the creatives in Hollywood. They fear filmmakers could upload existing material into AI software, allowing the AI to generate new material without needing writers or actors. Perhaps AI software could even reboot original TV shows and movies from decades ago with images of the actors as they looked in their younger days.
Those generating fake AI movie trailers currently don’t have a film studio’s financial resources or computing power. Yet, they are already fooling some people into believing the trailers are real. Without safeguards in place, those studios could potentially use their significant resources in the near future to generate AI content that simply isn’t distinguishable from the real thing.
Clapperboard used in filmmaking (Kurt “CyberGuy” Knutsson)
MORE: AI’S IMPACT ON HOLLYWOOD AMID ‘BARBENHEIMER’ EPIC FRENZY
The proliferation of fake movie trailers on YouTube
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